Tri-media have been long since loaded and even flooded with election campaigns – practically every hour, seven days a year to the extent that many people have already come to memorize their dialogues and slogans. Almost all local media agencies are raking in big dough during the on-going electioneering – and that is not their fault but the expensive design of the political candidates to be elected. This, of course, is subject to the still shaky future of an assumed May 2010 National Elections. Reason: The intriguing and disturbing confluence of events thereto contrary - such as the real dependability of the intricate and expensive automation, the predicated lack of electricity in the land precisely by 2010, plus other disturbing factors in terms of the so called “Failure of Election”, “Emergency Powers”, “Interim President” and other disastrous probabilities.
Needless to say, the election circus and political fun range from entertaining soap-operatic performances to ridiculous downright sale gimmicks. Meantime, COMELEC never tires claiming that said “infomercials” are not covered by the limited time-frame allowing electioneering. This supposedly “Guardian” of Philippine elections laws thus interestingly fixated by the letter of the law concerned, thereby junks its spirit, making the law dead as a doornail – just as super many good and just laws in the Country are stiff-dead right after they are born or enacted. Hence, with malice towards none, with good will towards all, hereunder are but three of the more popular and known samples silly, presumptuous and contradictory election campaigns.
There is election campaign of an elderly man dancing with a famous young lady to a haughty bit, complete with teenage steps and various quick gestures. For one reason or another, this political campaign had just disappeared from the scene – apparently because it became common knowledge that public funds were misuse for the private fun campaign. It would be interesting to know if the election infomercial drew or alienated the voters from the political aspiration of the person concerned. It would not be really surprising if the latter were true.
There is also that political advertisement capitalizing on the saying that what a tree is, so will the fruit be. This campaign claim is in line with elementary knowledge that it is silly even but to think that a guava tree would bear bananas, for example. It is not hard to understand that tree-and-fruit political propaganda has a dynastic undertone and/or a fate overtone. The political come-on however conveniently forgets the on-the-ground reality that exactly the same tree at times bears both sweet and sour fruits – the same with the phenomenon of “black sheep” in the family of honorable members.
And who has not heard about the once too often aired political gimmick banking on a novel saying “Pag droga ang tinalo, ang Pilipino ang panalo!” Too bad that precisely the same aspiring politician conveniently forgets the other saying “Pag sugal ang nawala, ang Pilipino ang Malaya.”
Sept. 25, 2009